Design Review · Internal Working Document

Palm Card Wireframes

Givan for Ohio House District 78 · Four versions + block library

This document presents four wireframe approaches for the campaign's first palm card, plus a reference page of content blocks that can be mixed and matched on this card or future pieces. Each version is a complete coherent choice — the team picks one and commits.


Wireframes show structure and content placement, not finished design. Photo areas are marked with patterns. Text is placeholder where the team has not landed on final copy. The slogan placeholder appears as [SLOGAN TBD] throughout — slot in candidates to test how each reads in context.


The standard palm card form factor (3.5 × 8.5 inches) is preserved across all four versions, sized here at roughly 1.4× actual print size for review legibility. Inner dashed line shows safe-area margin.

Versions arranged from most candidate-forward (V1) to most civic-object (V2), with V3 and V4 occupying the middle of the spectrum. Recommended first-card choice: V3 Meet-the-Candidate. Most distinctive long-run option: V4 Diptych.
01
Candidate-Forward

Candidate + Civic Utility

A modernized walking piece. The candidate is the product. Voting information is a value-add at the bottom that signals "we're not just here to ask for your vote, we're here to help you cast one." Closest to the team's existing draft, but with sharper issue language and the voting utility built in.
Front
Jeff
Givan
Candidate · Ohio House · District 78
Hero portrait
[SLOGAN
TBD]
jeffgivan4ohio.com
Paid for by Jeff Givan for OH House District 78
Back
Where I Stand
  • Public Schools Restoring funding diverted to vouchers. Property tax relief that doesn't gut classrooms.
  • Healthcare Protecting Medicaid. Stopping rural hospital closures. Maternal care that doesn't end at the county line.
  • Economy Wages that keep up with rent. Childcare that lets parents work. Tax breaks that come with real jobs.
  • Civil Rights Your medical decisions are not the legislature's business. Your neighbors are not the federal government's enemies.
Your 2026 Vote
Register By
OCT 5
Early Vote
OCT 6
Election
NOV 3
Find your polling place Scan or visit voteohio.gov
No corporate money · No PACs
Funded by people who live in District 78
  • Strengths Strongest name and face recognition of the four versions. Familiar form factor — voters know how to read this. Issue blocks are now substantive rather than abstract.
  • Risks Looks like every other campaign card on first glance. Limited "echo chamber penetration" — gets sorted into the political flyer pile. Voting utility is acknowledged but secondary.
  • Best for Standard door-to-door canvassing where the canvasser can do the introduction in person. The card backs up the conversation rather than carrying it.
  • Block count Front: 3 blocks (name, photo, slogan). Back: 4 blocks (issues, dates, QR, funding). Tight composition.
03
Meet The Candidate · Recommended First Card

Candidate + Campaign Identity

Front establishes Jeff with portrait and a short reason-for-running line. Back tells the campaign's story in three blocks — what we stand for, how we're funded, how to join. Voting utility compressed to a single line at the bottom. Does identity work the V1 issue-list approach can't.
Front
Hero portrait
Jeff Givan
For Ohio House · District 78
[SLOGAN TBD]
Lima resident. Community organizer. Running because no one else did — and you deserved a choice.
jeffgivan4ohio.com
Back
What I'm Running On
  • Public Schools First A billion dollars a year is going to private school vouchers. Allen County districts are cutting jobs. Your property taxes are paying the difference.
  • Real Healthcare Access Three million Ohioans depend on Medicaid. Columbus keeps threatening to pull the rug. Rural hospitals are closing.
  • An Economy For The People Here Wages in Lima trail the national average by $5/hour. Google got a 15-year tax break. Your schools got $250,000 a year.
No Corporate Money.
No PACs.
Funded by people who live here.
Built by volunteers across the district.
Join Us
  • Knock doors in your precinct
  • Phone bank from home, two hours/week
  • Host neighbors for a conversation
REGISTER BY OCT 5 · VOTE NOV 3 · voteohio.gov
jeffgivan4ohio.com
Paid for by Jeff Givan for OH House District 78
  • Strengths Strong candidate establishment without dominating the back. Back tells a complete story: stance, funding posture, organized effort, civic utility. Each block earns its space.
  • Risks Back is dense — has to be carefully laid out to breathe. Reason-for-running line on the front needs final wording the team trusts. Risks "trying to do too much" if any block weakens.
  • Best for First impression at the door. Canvasser hands it over and says "we made you a voter information card — Jeff is the candidate, but the card is yours regardless." Warmer pitch than a flyer.
  • Block count Front: 4 blocks (photo, name, slogan, reason). Back: 5 blocks (issues, funding, volunteer, utility, disclosure). At the upper limit for legibility — every block needs to be tight.
  • Why this is the recommendation Solves the "first contact" problem (recognition) while doing the campaign's distinctive identity work (funding posture, real organizing). Avoids both the generic-flyer trap of V1 and the volunteer-pitch difficulty of V4.
04
Diptych · Most Distinctive Option

Equal-Weight Two-Sided Card

No hierarchy between candidate-side and civic-side. Each face is designed to function as the "front" depending on which way the card lands. One side: the candidate. Other side: a real voter resource. The card is honest about what it is — a useful object the campaign produced — and refuses to subordinate either function.
Candidate Face
Jeff
Givan
Candidate · Ohio House · District 78
Portrait
[SLOGAN TBD]

Lives in Lima. Built a life here after caring for his late husband Bill through ten years of cancer treatment.

Founding member, Lima Pride Alliance. Former VP at the Palm Springs Air Museum, where he organized 300+ volunteers.

Running because the seat went uncontested. You deserved a choice.

No corporate money. No PACs.
Funded by people who live in District 78.
jeffgivan4ohio.com
Paid for by Jeff Givan for OH House District 78
Civic Face
Voter Reference

Your 2026 Vote

Allen & North Auglaize · OH House 78
Key Dates
Register By
OCT 5
Early Vote
OCT 6
Election
NOV 3
Find your polling place Scan or visit voteohio.gov
Your Representatives
U.S. Senate(current officeholders)
U.S. House(current officeholder)
OH House 78Givan (candidate) ↔ Incumbent
OH Senate(current officeholder)
County Comm.(current officeholders)
Township(current officeholders)
This card was made by the Givan campaign as a service to voters in District 78.
  • Strengths Highest "echo chamber penetration" of the candidate-establishing options. Survives the pile because it's also useful. Honest about what it is — no pretending. The "your reps" block is unusual and memorable.
  • Risks Volunteers may struggle to pitch it ("is this a flyer or a voter card?"). Listing the incumbent on Jeff's literature is a deliberate choice that needs the team's buy-in. Less conventional — some voters may need the canvasser to explain the format.
  • Best for Cold-canvas situations and event drops where the card has to do its own pitching without a person attached. Also strong as a leave-behind for households where no one was home.
  • Block count Candidate face: 5 blocks. Civic face: 4 blocks. Disclosure split between faces.
  • The honesty question Listing the incumbent's name on Jeff's own literature is the move that makes this version distinctive. Framed as "this is your government, here's how to reach it," it demonstrates the transparency the campaign is running on. The team should weigh this carefully — it's the most significant strategic decision in this version.
02
Civic Object · Likely Wrong For First Card

Voter Reference, Sponsored By

The card's identity is "useful civic document." The candidate's identity is "the person who cared enough to give you this." Strongest at surviving the pile and reaching across echo chambers — but weakest at name and face recognition. Probably wrong for first contact in a district where the candidate is unknown. Included here for the team to see the full spectrum and to inform a possible second-piece (mailer, fridge magnet, follow-up card).
Front · Civic
Voter Reference Card

2026 Election
Information

OH House 78 · Allen & N. Auglaize
Key Dates
Register By
OCT 5
Early Vote
OCT 6
Election
NOV 3
Find your polling place Scan or visit voteohio.gov
Local Government Meetings
School Board2nd Mon · 6 PM
Township Trustees(varies)
County CommissionTues · 9 AM
City Council1st & 3rd Mon
Made by the Givan campaign as a service to voters.
Back · Candidate
About The Candidate
Photo
Jeff Givan
For OH House · Dist. 78

Lima resident. Community organizer. Founding member of the Lima Pride Alliance.

Cared for his late husband Bill through ten years of cancer treatment. Knows the healthcare system from the inside.

Running because the seat went uncontested. You deserved a choice.

What I'm Running On
  • Restoring public school funding diverted to vouchers
  • Property tax relief that doesn't gut classrooms
  • Healthcare access that doesn't end at the county line
  • An economy that works for the people who live here
No Corporate Money. No PACs.
Funded by people who live in District 78.
jeffgivan4ohio.com
Paid for by Jeff Givan for OH House District 78
  • Strengths Highest retention — voter actually keeps it. Best echo-chamber penetration; doesn't read as a partisan flyer at first glance. Demonstrates campaign values structurally before any words are read.
  • Risks Weakest name and face recognition. Voter who already knows civic dates may not value the front. Risks looking like a deceptive imitation of an official document if not carefully marked.
  • Best for Not the first card. But powerful as a follow-up mailer to households canvassed once already, or as a leave-behind at libraries and community centers, or as the basis for a true fridge-magnet GOTV piece closer to election day.
  • Why included anyway Shows the team the full spectrum and surfaces blocks (meeting calendar, your-reps reference, bridging copy) that may have a future home even if not on this first card.
Reference

Block Library

Modular components for this card and future pieces

Each card is built from 6–8 blocks across both sides. The library below shows what each block type looks like and what it's for. Blocks not used on this first card may serve future pieces — second-round mailers, GOTV doorhangers, event flyers, or larger walking pieces.

Identity Blocks — Who Is Jeff

Establish the candidate. Use one or more on any candidate-forward card.

Hero Portrait + Name Lockup
Jeff Givan
For Ohio House · District 78
Hero portrait
The name-recognition workhorse. Largest single use of card real estate.
Reason-For-Running Line
Lima resident. Community organizer. Running because no one else did — and you deserved a choice.
One sentence, not a slogan. The thing he'd say in an elevator.
Three-Line Bio

Lives in Lima. Founding member, Lima Pride Alliance.

Cared for his late husband Bill through ten years of cancer treatment.

Former VP at one of the country's largest WWII air museums.

Fast credentialing. Two facts plus one specific human detail.
Endorsement Quote
"He's the first candidate in years who actually came to a school board meeting and listened."
— [School Board Member, District]
Highest-impact form of bio content per square inch. Best when the endorser has visible local credibility.

Issue Blocks — What He Stands For

Each block follows the formula: concrete fact + clear assignment of responsibility.

Three Priorities (Compressed)
  • Public Schools First Restoring funding diverted to vouchers.
  • Real Healthcare Access Stopping rural hospital closures.
  • An Economy That Works Here Wages that keep up with rent.
Sharp version for tight spaces. Each line is a noun phrase, not a paragraph.
Three Priorities (Full)
  • Public Schools FirstA billion dollars a year is going to private school vouchers. Allen County districts are cutting jobs. Your taxes pay the difference.
  • Real HealthcareThree million Ohioans depend on Medicaid. Columbus keeps threatening to pull the rug.
Each issue gets a fact + a responsibility statement. Use when there's space for the case to land.
Single-Issue Deep Cut
On Public Schools

Friday night football costs the same with 600 students or 400. The marching band still needs uniforms. The lights still need to come on. When the state moves a billion dollars to private schools, those fixed costs don't shrink. They land on you.

For a card built around a single issue. Best on follow-up pieces, not first contact.

Civic Utility Blocks — What The Card Does For The Voter

The blocks that earn retention. Useful information that survives sorting.

Key Dates Row
Register By
OCT 5
Early Vote
OCT 6
Election
NOV 3
Three dates, three cells. Has shelf life — print runs need to track the calendar.
Polling Lookup QR
Find your polling place Scan or visit voteohio.gov
QR routes through campaign domain for tracking, lands on official SOS lookup. Earns trust.
Compressed Utility Line
REGISTER BY OCT 5 · VOTE NOV 3 · voteohio.gov
Single line at the bottom for cards where utility is acknowledged but doesn't get a full block.
Your Representatives
U.S. Senate(officeholders)
U.S. House(officeholder)
OH House 78Givan ↔ Incumbent
County(officeholders)
Lists Jeff alongside other reps. Demonstrates transparency. Significant strategic choice.
Local Meeting Calendar
School Board2nd Mon · 6 PM
Township(varies)
County Comm.Tues · 9 AM
City Council1st & 3rd Mon
When and where local government meets. On-theme for transparency. Distinctive — most voters don't know.

Action Blocks — What The Voter Can Do

Specific asks that respect the reader's time. No "volunteer on the website."

Specific Volunteer Asks
Join Us
  • Knock doors in your precinct
  • Phone bank from home, two hours/week
  • Host neighbors for a conversation
  • Help with election day poll observation
Each ask is a real role. Specificity does the recruiting work — vague asks produce no yeses.
Grassroots Scale
200+
Volunteers across the district
We need 50 more by spring.
Numbers do credentialing work that adjectives cannot. Use only honest numbers.
Subscribe / Stay Informed
Stay Informed

Monthly updates on the district. No spam. Unsubscribe anytime.

jeffgivan4ohio.com/subscribe
Drives Buttondown signups. The honesty about list practices is part of the appeal.

Trust & Legitimacy Blocks

The funding posture is the most strategically important addition. It's the contrast with the incumbent stated structurally rather than rhetorically.

Funding Statement
No Corporate Money.
No PACs.
Funded by people who live in District 78.
Direct policy statement. Works without numbers. Strongest single-block contrast with incumbent.
Donor Count + Average Gift
340 Individual Donors
$35
Average gift
No corporate money. No PACs.
More powerful than the policy statement when honest numbers support it. Save for later cards if early count is small.
Disclosure (Document-Voice)
jeffgivan4ohio.com
Paid for by Jeff Givan for OH House District 78
No corporate money · No PACs
Required by law. Designed to reinforce the civic-document feel rather than apologize for being there.

Connecting Tissue

The small elements that make a card feel like a coherent document rather than a stack of blocks.

Section Label / Eyebrow
What I'm Running On Your 2026 Vote About The Candidate
Small caps in condensed sans. Treats the card as a document with sections.
Bridging Copy
This card was made by the Givan campaign as a service to voters in District 78.
One line that explains why a campaign card includes voter information. Document-voice.
Civic Header (V2/V4)
Voter Reference

Your 2026 Vote

Allen & N. Auglaize · OH House 78
Establishes the civic-document register at the top of the card. Use only in versions where civic content leads.
How to use this library: A palm card holds 6–8 blocks across both sides. Pick one identity block, two or three issue/identity blocks, one or two trust blocks, one civic utility block, and connecting tissue. Aim for blocks that earn their space — every block on the card should be the strongest version of itself, or removed.